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Did you know that 72% of consumers prefer email as their main source of business communications (Source: Constant Contact)? In fact, there are ample statistics that show brokers need email marketing. However, not every business communication is ideal for email. For instance, content marketing (blog posts, infographics, etc.) is best for examples of loan scenarios and FAQs. And social media marketing is best to share news articles and to connect with other industry leaders. Here is when it is best to use email marketing.
Lead nurturing emails are designed to build relationships with your contacts and database. These emails should be:
For additional guidance, see our relationship building templates.
Brokers should use email marketing to share a new loan product or feature, such as lower rates, new rate structures etc. Here are some tips for product email marketing success:
For brokers with blogs, sharing your content provides industry authority and establishes credibility. The content you send in the emails should be:
For your best email marketing results and list organization, we recommend using an email marketing platform, such as Constant Contact. Sign up for your FREE 60-day Constant Contact trial here. For additional marketing tools, see our Marketing Solutions Resource Page.