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Our proven leadership team brings decades of experience in real estate, technology, and finance.

Jeff Ball
Chief Executive Officer 


Jeff is responsible for setting Visio's overall strategy and direction. Prior to forming Visio Lending, he founded Visio's predecessor company, Econohomes. Jeff previously served as the Global Head of Semiconductor Investment Banking at JP Morgan, where his clients included some of the largest technology companies in the world, including Intel and Texas Instruments. Before JP Morgan, Jeff was a corporate securities attorney at Gray Cary Ware & Freidenrich (now DLA Piper). Jeff received his JD and MBA from Santa Clara University. He received his undergraduate degree in Economics and Theology from Georgetown University.




Bill Kerley
Chief Financial Officer | Chief Operating Officer
Prior to joining Visio Lending, Bill served as Chief Financial Officer and Vice President of Operations for WhiteGlove Health from April 2009 to April 2013. Bill's previous positions include Chief Operating Officer and Chief Financial Officer of The Collective Group, LLC, an IT services company; Chief Operating Officer of Services of MTI Technology Corporation; and Chief Operating Officer and Chief Financial Officer of Collective Technologies, LLC. Prior to Collective Technologies, he was Senior Vice President and Chief Financial Officer of JDN Realty Corporation. He earned a BBA in Business Administration from the University of Kentucky and an MBA from Harvard Business School.


Matt Matza


Matt is responsible for spearheading our capital raising efforts and other strategic initiatives. Prior to joining Visio Lending, Matt was Managing Director at Cypress Real Estate Advisors where he led capital market activities and oversight for investment acquisitions, dispositions, and asset management activities. Matt's involvement with Cypress included the investment of over $700 million in equity across various asset classes. Matt previously worked in Houston, Texas, for Centennial Ventures, a venture capital firm, where he evaluated investment opportunities in the telecom sector. Earlier in his career, Matt worked in San Francisco, California, for McKinsey & Company, a management consulting firm, where he advised clients across various industries. Matt received his undergraduate degree in finance from the University of Texas and his MBA from the Stanford Graduate School of Business.




Ryan Painter

Senior Vice President of Loan Operations


Ryan is responsible for building, training, motivating and managing our sales teams, as well as leading operations. Prior to joining Visio Lending in 2009, Ryan was a Large Opportunity Representative with Dell computer, where he handled the sale of total IT solutions for small businesses. Previously, Ryan served as General Sales Manager for Davis Acura in Langhorne, PA leading the development of their Certified Pre-Owned program. During Ryan's tenure and through his efforts, Davis Acura became the top Acura Certified Pre-Owned program in the nation. 




Rhonda Dodson 

Senior Vice President, Accounting & Finance 


Rhonda is responsible for all financial reporting and compliance to internal and external parties. She was promoted to Vice President after serving as Visio’s Corporate Controller & Treasurer for nearly five years. Prior to joining Visio Lending, Rhonda was Chief Financial Officer of House Call Doctors. In her 20-plus-year career, Rhonda has also served as Director of Cash Services for Dell Computer Corporation, Controller for Brown, McCarroll & Oaks Hartline and Accounts Payable Manager for Willbros Group. She is a graduate of the University of Kentucky with a Bachelor’s in Accounting and is a Certified Public Accountant in the state of Texas.




Ami Plouff

VP, Underwriting and Risk Management 


Ami leads the Quality Control, Underwriting and Closing teams, providing training, professional development, and mentorship as needed. She has been with Visio since 2011 and spearheaded our underwriting processes and technologies. Prior to Visio Lending, Ami spent 14 years in the title industry and was a licensed title agent and a reconciliations and auditing contractor. She served as President of Mercedes Title in Tampa, Florida and Managing Director of Prestige Title in Tampa, Florida. Ami is a graduate of the University of South Florida with a Bachelor’s in Accounting.