An Introduction to Content Marketing

Posted by Jessica Fender on Jun 8, 2020 9:00:00 AM

An Overview of Content Marketing

Running a real estate business can be complex and demanding. To be able to beat your competition, you have to take care of every single detail within your business. Having a great content marketing strategy is one of the requirements.

If you don’t know how to get started with content marketing, we've got you covered. This article breaks down all the most important segments of a content marketing strategy for your real estate business.

Let’s take a closer look.


1. Blogging

The focus point of your content marketing strategy needs to be a blog on your website. The blog should cover the topics your target audience is interested in:
  • buying real estate
  • choosing the best agent
  • property research
  • renovation tips
  • DIY home improvement tips

It’s very important that you keep up with all the real estate news and trends, and regularly report on them on your blog as well.


2.  Social Media

The power of social media is indisputable, and we can confidently say it is one of the most powerful content marketing tools today.

For your real estate content marketing strategy, you should:

  • Set up social media profiles o Instagram, Facebook, LinkedIn, etc.
  • Gather followers
  • Post, comment, like, share, and send messages
  • Promote relevant events

You can also use social media to promote your blog posts and get people to engage with your blog. 


3. Email Marketing

Another mandatory segment of your content marketing strategy needs to be email marketing. It’s great for establishing firm relationships with your potential clients and showing them you care for them.

You can send them messages such as:

  • A welcome note
  • A birthday card
  • Special offers
  • Events invitations
  • Open houses invitations

You can use one of these good writing websites and a corporate logo to make sure your email copy is proofread and looks professional and visually appealing.

Send emails regularly and keep up with your loyal clients.


4. Videos

Videos are the type of content that people nowadays love seeing from a brand or business. They’re entertaining and highly informative, plus easily digestible.

The best way to use video for your real estate content marketing strategy is to share versatile video content:

  • Showcase your properties and rentals
  • Give advice and tips
  • Make tutorials
  • Interview experts or influencers
  • Share reviews

Your audience will appreciate the help and tips you share, and they’ll enjoy getting to know you and your team through the videos you share.

5.  User-Generated Content

If you have a ton of satisfied customers, you need to engage with them in order to attract potential other clients.

Ask your customers to create content such as:

  • Social media posts
  • Instagram stories

Also, ask them to use a specific hashtag when posting it, so that you can find and share your content easily.

The content marketing strategy you choose for your real estate business needs to be versatile.

Use the tips above to create a strategy using different tools and platforms. Make sure you provide both guidance and value to your target audience.


Jessica Fender is a marketing consultant, blogger, and professional writer. Currently, she is focused on creating innovative and customer-friendly strategies for the customer feedback resource You can follow Jessica on Twitter.

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Topics: Real Estate Marketing

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