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A subject line is what entices email recipients to take the next action and open an email. Think about it. Would you open an email that says, “Here is my June Newsletter,” or “Unlock positive cash flow this June”? You’re right, “Unlock positive cash flow this June” is much more enticing. You could have the greatest content in an email ever, but at the end of the day, you must have an intriguing subject line to get your clients to open it. The Visio Marketing Team put our heads together and industry expertise to give you some creative subject lines:
Now for the content in your emails. Check out our blog post, "4 Kinds of Emails Brokers Should Send to Their Databases." Also, check out our Broker and Partner Resources. Happy emailing!
Editor's Note: This post was originally published in April 2019 and has been updated in January 2021 for freshness and accuracy.