Key Elements of Your Small Business Website

Posted by Hannah Lapin on Jul 14, 2020 9:00:00 AM

website design elements

Email Marketing Platform Constant Contact put it simply: “If you’re not online, the people who need your services can’t find you.” We are going to show you how to ensure that not only your customers can find you, but also that they can easily find the valuable information they need. Let’s break down the different website pages you need at a bare minimum with the key elements on each.


Home Page

Think of your home page as your virtual front door. This is the main page to draw visitors into your website, and therefore needs to give an overview of your business and offerings, as well as provide guidance on where else to look.

Visio Home Page

Here are some of the key elements for your home page:

  • Logo: Place your logo in the upper left-hand corner. This will clearly identify your brand. Further, most companies place their logos in the same spot, so users will expect to see it there.
  • Navigation: Also at the top of the page put a navigation menu to your other pages. Remember, with your home page you are inviting users in and showing them where else to go.
  • Header: HubSpot marketing platforms says users should be able to tell what your business does in under three seconds. Make your header short and sweet and really hone in on your message. Our is "Nation's Leader in Rental Loans."
  • Sub-Header: Now that you have your business initiatives summed up in a few keywords, you can elaborate with a sub-header. Provide a little more detail, but still focus on your big picture messaging. For example, ours is "Fast. Simple. Dependable. Financing for Our Nation's Rental Home Investors."
  • Key-Business Selling Points: This is essentially your elevator pitch. List out what makes your business stand out and why customers love you.


About Page

This is the page that tells your story and establishes your credibility.

About Us

Here are the main points you want to convey on your about page:

  • Tell Your Company Story: How long have you been in business? What is your experience? What do you bring to the table?
  • Establish Credibility: What do your customers say about you? Are you accredited with any trusted organizations, such as the Better Business Bureau? Have you won any awards?
  • Share Your Mission and Values: Websites make it hard to connect on a personal level, yet sharing your mission statement and the values you hold as a business can help.


Contact Page

This is the page that tells your customers how to get in touch with you.

Contact Page

Here is what you need to put on your contact page to give your audience ample opportunities to reach you.

  • Contact Form:  Put a form on the page so people can fill it out, and share their contact information with you.
  • Address: Even if you run a business where people do not visit you in the office, putting an address adds credibility.
  • Contact Information: Put an email address and phone number where people can reach you. People especially appreciate a phone number if they want to reach you immediately. 
  • Social Channels: If you have a social media presence, link your channels on your contact page. 


Product and Services Page

This is the page that shares the product and services you have to offer.

Product Page

Here is what you should aim to put on this page.

  • A list of your products or services: Simply put what it is you bring to the table.
  • A description of your products and services: Add a brief description.
  • A way to engage: Include a way to learn more or to contact you to learn more about your products and services.

Remember, this i just a guide to get you started on the website basics. We will have more guidance in future tutorials. Subscribe to receive our marketing tutorials directly into your inbox here. Also, be sure to check out our Marketing Solutions Resource Page


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