Instagram and Facebook Use on the Rise for Realtors

Posted by Hannah Lapin on Nov 29, 2018 9:00:00 AM

Instagram and FB Use for Realtors

Did you know that Instagram has over 1 billion users and continues to grow by 5% each quarter? And of those users, there are close to 500 million daily active users, and over 200 million users who visit a business profile at least once daily. According to the National Association of Realtors (NAR) Research Group, realtors are aware of this trend and are getting on Instagram for their businesses. In fact, in the NAR Real Estate in a Digital Age 2017 Report , 14% of realtors reported using Instagram for business, and in the NAR Technology Survey September 2018, 39% of realtors reported using Instagram for business. That’s a 25% increase in such a short amount of time!

Facebook and Twitter are also becoming increasingly popular for realtors, while other social platforms seem to have lost their appeal. Here is what the NAR found in realtor usage for Facebook, Twitter, LinkedIn, Google Plus, and YouTube in 2017 versus 2018:

  • Facebook Usage for Real Estate Businesses: Increased by 17%
    • 80% in 2017
    • 97% in 2018
  • Twitter Usage for Real Estate Businesses: Increased by 5%
    • 28% in 2017
    • 33% in 2018
  • LinkedIn Usage for Real Estate Businesses: Decreased by 12%
    • 71% in 2017
    • 59% in 2018
  • Google Plus Usage for Real Estate Businesses: Decreased by 11%
    • 32% in 2017
    • 21% in 2018
  • YouTube Usage for Real Estate Businesses: Decreased by 1%
    • 30% in 2017
    • 29% in 2018

Clearly, social media is on the rise for realtors, but not for all platforms. Read about more social trends in 2017 and 2018 in the full reports Real Estate in a Digital Age 2017 Report and Technology Survey September 2018.

Are you a realtor? Check out our Realtor Program.

Learn How Realtors Partner With Visio

Related: How Technology is Changing the Way We Buy Houses, Virtual Reality Poised to Revolutionize Home Buying

Topics: Realtors

Most Popular

Disclaimers: Please note that our blog contains affiliate links, and at no additional cost to you, Visio Lending will earn a commission if you decide to make a purchase after clicking through the link. As an Amazon Associate, I earn from qualifying purchases. Please understand that we have experience with all of the companies we recommend, and choose to refer our borrowers and partners because they are helpful and useful, not because of the small commissions we make. Please do not spend any money on these products unless you feel you need them or that they will help you achieve your goals.


The information in this blog has been prepared solely for informational purposes. The contents are based upon or derived form information generally believed to be reliable although Visio accepts no liability with regard to the user's reliance on it. For legal advice, please contact your counsel.