Content Marketing Basics for Real Estate Agents

Posted by Karl Murphy on Dec 18, 2020 9:00:00 AM

woman with designs on her desk looking through folder

Content marketing is an aspect of business that will always be relevant. As a real estate agent, communicating the idea behind your brand and homes is vital to your business's success and profit maximization.

You can do a lot of things to capture the mind of your customers and generate referrals for your business. In this article, we've put together an overview of content marketing for real estate agents.

Create a Captivating Website

Your website tells a lot about your business; a shabby web design sends the message that you might be selling homes of the same nature and becomes an automatic turn off. When designing a website for your real estate business, create a straightforward and uncluttered interface, and make navigation easy by inserting search tools. An excellent example of a well-designed web page is that of the cs:go sports betting site.

Use Top Notch and Appealing Visuals

The saying: a picture speaks a thousand words should be a sort of mantra for you as a real estate agent. Before you get a customer willing to see a home, you must present photographic evidence of what they expect to see in real-time. It is, therefore, imperative to use top-notch and appealing photos. Place them on your website, social media, and other virtual interactive spheres.

Have a Significant Social Media Presence

Social media is the hub of content marketing in the world today. It gives you access to billions of people worldwide, and you can reduce them to those in your target market. Find the right audience on the different social media platforms and create content tailored to capture their attention and meet their needs. Target your posts at peak periods, and do it regularly.

Create a Mailing List for Newsletter Marketing

One of the offshoots of having a well-designed website and active social media page is that it helps grow your mailing list. Be intentional about creating one, and regularly send out newsletters of new listings and closed deals. With newsletter marketing, you give your subscribers educational and promotional information on the local real estate industry.

Utilize Google My Business

An integral part of making your business content accessible is search engine optimization (SEO), which means getting on Google My Business (GMB). Creating a profile page with GMB gives you a chance of popping up for real estate searches in your locality. Note that 51% of all web traffic comes from organic search; thus, local SEO based marketing will set you apart.

Create Evergreen Content

Evergreen content is content that remains relevant well-past the publication date. This means posts on government-sponsored loan programs, market inventory, pricing trends, and other core functions of the real estate industry. Focus on things that are constants and not subject to change, and in time, you'll get more organic authority and long-term return of marketing investment.

Get Started on Your Real Estate Content Marketing

Doing the above may seem like a lot, but the effort is worth the gain. If your real estate business lacks the resources to commence everything discussed at once, start from the little things like handling your social media account yourself and getting on GMB. Remember to create long-lasting and relevant content and be consistent.



Karl Murphy

Karl Murphy is a professional journalist from Des Moines, Iowa. After obtaining his Master's degree, he's launched his career and over its course, Karl was contributing to the popular publications for men. He's passionate about eSports, so now he develops his blog


Topics: Real Estate Marketing

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