The real estate industry has had some ups and downs over the last decade and throughout this COVID-19 crisis, we’ve also seen major turbulence in the real estate market creating new challenges, but at the same time, new opportunities.
For real estate agents, the competition is admittedly fiercer than ever, and you’ll need both digital and offline marketing skills just to stay ahead of your competitor. However, there are still some key strategies we can implement to expand your real estate business:
1. Understanding Your Market
The most important strategy you can use as a real estate agent is to know your target market inside and out. This is why it’s better for agents to focus on a niche, specific market, and focus on it rather than being a jack-of-all-trades. If you know what makes them tick and what’s driving your target market, you can sell more properties.
2. Hire a Photo Professional
Nowadays, more and more people are browsing for properties online, and great photography is key in online marketing. No matter how good the property is, a bad photo will eliminate any interest in it. Don’t be afraid to spend your marketing budget in hiring a professional photographer with experience in homes and architecture.
3. Build Your Social Presence
Now that you’ve got great photos for your properties, so what? The obvious way is to list your property in real-estate websites and platforms. Yet, as an agent in this social media age, you should also have a great social media presence. Build your social media accounts across all the major networks (Instagram, Facebook, Twitter, Pinterest, etc.). Interact with users, share good photos, and promote your properties.
4. Create Virtual House Tours
Your client’s time is precious, and again, more of them are now familiar with online research in buying properties. Virtual tours are an excellent way to capture their attention, while also showing them that you are a tech-savvy agent. There are various ways to create virtual house tours, but you can simply create a YouTube video explaining each room in a property.
5. Encourage Referrals and WOM
It’s no secret that in real estate, the best deals often come through referrals from previous customers. So, make sure to maintain relationships with your previous customers. We’ll never know if they’re going to purchase another property, and they can be a valuable source of referral. You can also offer referral bonuses to these customers so they might be more eager to refer you to a friend, colleague, or family member.
Mike Khorev is a marketing consultant who helps SaaS, software, IT, technology, B2B and startup companies generate more sales and grow revenue online. He offers expert advice on marketing your company the right way through performance-based SEO, inbound marketing, conversion rate optimization, search engine marketing and many other online practices.
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