An affiliate program is “an agreement in which a business pays another business or influencer (‘the affiliate’) a commission for sending traffic and/or sales their way” (Source: HubSpot).Typically, affiliate programs use trackable links to monitor referrals. The most common method of affiliate marketing is content marketing, yet someone with an affiliate link can spread the word via email, text, Twitter, you name it. When you activate your network, you open up earning potential that can be substantial.
Over the years Visio Lending has grown our business with the support of content partners and word of mouth referrals. To show our appreciation we have implemented an affiliate program through Impact, a leading affiliate marketing company.
For those who are new to Visio Lending or affiliate marketing, we have put together some key information for you including:
Start by signing up through Impact. Once you create an account, you will have access to a trackable and personalized referral link, tools and resources, and a dashboard to monitor your referrals and payments. Our standard terms are $50 per qualified referral, which we define in the next few sections.
Use your tracking link to spread the word about Visio Lending’s leading rental loans programs. The link will have a form, and referrals will be put in touch with a Visio sales rep if they fill it out. For simplicity and transparency, qualified leads will be determined by their form responses, rather than their conversations with our team. At the beginning of each month, we will pay all of our affiliate partners for their qualified referrals.
The definition of qualified referrals is very straightforward. On the trackable page your referrals will be asked a few questions about themselves and their investment. Here are the questions and the answers we are looking for:
If your referral meets ALL of the above criteria, and is a net new lead, it will be considered a qualified lead, and we will pay you for it. Our standard terms are $50 per referral with no limit on number of referrals. Be sure to review our terms and conditions for all other details.
Visio Lending is defining and expanding the eco-system of investors and service providers for single-family and small balance commercial properties. Anyone who networks or works with investors is encouraged to join, including publications and industry professionals.
Anyone who runs a finance blog or produces high quality investor content would be a great fit for our affiliate program. Social media influencers and email marketers also fit into this category.
If you work directly with investors, we encourage you to educate them on our leading rental loans. We work with a number of service providers in the investor eco-system including:
Our borrowers are real estate investors looking to grow their portfolios of rental properties. This means they own single family homes (1-4 units) that they rent out. They also could own a variety of different types of smaller commercial buildings including apartment complexes, mixed-use buildings, retail space or office buildings. Typically, our borrowers own 5 or more properties, but the number can vary. We also lend to borrowers looking for financing on vacation rentals. Think, HomeAway and AirBNB properties.
While content is the key affiliate method, there are many ways to share your trackable URL.
Highlight Visio Lending on your website. You can do this by:
Check out our sample posts:
Here are some posts we have put together:
Check out these sample tweets:
To make it as easy as possible for our partners, our Referral Program Platform includes an email template you can use and send directly via the platform. However, if you want to mix it up or email through your database, here are three templates you can use.
Key Point: Nation’s Leader in Rental Loans
Subject Line: Work with the Nation’s Leader in Rental Loans
Preview Text: Visio Lending offers flexible, long-term loans for SFR rental properties, including vacation rentals.
Hi XXX,
Looking to grow your rental portfolio? Visio Lending is the nation’s premier lender for buy and hold investors, offering flexible, long-term loans for SFR rental properties, including vacation rentals. They offer:
To learn more and to work with Visio, visit [Insert Personal URL]
Key Point: 2-8 Mixed-Use & 5-8 Multi-Family Property Financing
Subject Line: Great Rates & Terms on Mixed-Use and Multi-Family
Preview Text: Visio investors are financing their 2-8 unit MU and 5-8 unit MF properties with No DTI or NOI and No tax returns.
Hi XXX,
We thought you might be interested in learning more about Visio Lending to finance your 2-8 mixed-use and 5-8 multi-family deals. Visio offers investors:
To learn more and to work with Visio, visit [Insert Personal URL]
Key Point: Experience & Credibility
Subject Line: Visio Lending has Closed $2+ Billion DSCR Loans
Preview Text: Visio Lending is the Nation's Leader in rental loans with over 11k closed DSCR Loans, including $545 million closed in vacation rentals.
Hi XXX,
When it comes to DSCR loans, there are many players in the market. But you want to work with an All-Star with leading stats. Visio Lending boasts unprecedented records with $2+ billion closed DSCR loans, including $545 million vacation rentals financed. Visio offers investors:
To learn more and to work with Visio, visit [Insert Personal URL]
For any post or message about Visio Lending, Referral Partners must include clear and conspicuous disclaimers about their potential referral earnings. Here is how to include your disclaimer and samples you are welcome to use to be compliant:
Sample 1:
Disclaimer: Please note that if you choose to work with Visio Lending, we will earn a small commission. We choose to refer to Visio Lending because of their expertise, reputation, and superior investor loan programs, not because of the small commissions we make. Please do not do any business with any lender unless you feel they are the right fit for your investment needs and will help you achieve your financial goals.
Sample 2:
Disclaimer: This page may contain some affiliate links, and in the event of a sale, we will be awarded a small commission at no extra cost to you. You are responsible for your own due diligence before working with any affiliate partners.
Sample 1: Check out Visio Lending (Affiliate Link) for investor financing.
Sample 2: Check out Visio Lending (Paid Link) for investor financing.
Notice how we used the hashtag “Paid Ad” in our sample social media posts.
For more guidance on Affiliate Disclosures, check out TermsFeed.
As an affiliate partner, it is essential to understand our core loan programs and how to market us.
Visio Lending tailors our loan programs to meet the needs of real estate investors. For investors looking to grow their rental portfolios, these are some key features we offer:
Since 2015, Visio has financed more than $2 billion in Rental360 loans, including $545 million in vacation rental properties. We have thousands of satisfied customers across the country and are a rated mortgage originator by Standard & Poor’s.
Editor's Note: This post was originally published in June 2021 and has been updated in July 2022 for freshness and accuracy.