Top 10 Ways Renters Evaluate Properties

Posted by Hannah Lapin on Jul 10, 2018 10:25:59 AM

Top 10 Ways Renters Evaluate Properties

As a property manager, you know that a significant part of your role is marketing your properties to tenants. In today’s day and age, there are ample websites to list your rentals. Landlordology even has a list of the top 35 listing sites for rental properties. Needless to say, managing 35 listings for one property is a lot of work. So how do you know the best ways to attract tenants? A good starting point is to look at how tenants decide where to live. AppFolio, a leading property management software for landlords with 50+ properties, polled tenants to find out their methods. Here are the top 10 approaches to evaluating properties that they found:

  • Searching rental listing sites such as Zillow and Apartments.com- 77.1%
  • Searching Craigslist- 58%
  • Visiting potential rentals- 57.6%
  • Visiting property management company websites- 54.6%
  • Talking to friends, family, or colleagues- 49.3%
  • Deciding a move-in date- 44.6%
  • Driving around neighborhoods- 40%
  • Giving notice to current landlords- 39.5%
  • Interacting with landlords/property managers- 34.6%
  • Browsing social media- 21.5%

 

Want more insights on renters like their communication preferences and why they move out of their rentals? Check out the AppFolio webinar “Did a Renter Just Pass You By? Reaching Today’s Customers.” Want more tools for property managers? Check out our Property Manager Program.

Learn How Property Managers Partner with Visio

 Related: Top 10 Reasons Renters Move, Our Top 3 Tips for Tenant Retention

Topics: Property Management

Most Popular

Disclaimers: Please note that our blog contains affiliate links, and at no additional cost to you, Visio Lending will earn a commission if you decide to make a purchase after clicking through the link. As an Amazon Associate, I earn from qualifying purchases. Please understand that we have experience with all of the companies we recommend, and choose to refer our borrowers and partners because they are helpful and useful, not because of the small commissions we make. Please do not spend any money on these products unless you feel you need them or that they will help you achieve your goals.

 

The information in this blog has been prepared solely for informational purposes. The contents are based upon or derived form information generally believed to be reliable although Visio accepts no liability with regard to the user's reliance on it. For legal advice, please contact your counsel.