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As a landlord, you may be reluctant to allow pets or specific types of pets into your rental property. But not only is this bad for pets, it’s potentially bad for business.
If you haven’t looked at your pet policy lately, now is the time. Data indicates that pet ownership continues to rise with 68% of households in the U.S. now having pets. And according to the APPA National Pet Owners Survey, the average income of dog owners is typically higher than that of their non-dog owning counterparts.
Additionally, a recent Apartments.com survey estimates that 72% of renters have pets; this survey also indicates that these renters often stay in their units over twice as long as their non-pet owning counterparts and do not do more damage to units that non-pet owners.
As the owner of a large dog myself and a former renter, I can tell you first-hand that the policies of a landlord or property manager towards pets were a huge factor in my rental decisions. If you excluded a pet based on breed or size, I excluded you from my list of potential properties to rent. Even if I loved your property. I was also more than willing to pay an additional pet deposit if you were pet friendly, but I wasn’t willing to give any money to someone unwilling to even consider my dog just because of his size or the fact he was mixed with a breed they deemed “scary.” My dog is also an AKC Canine Good Citizen and graduated at the top of his class from dog obedience school.
More information for property managers and landlords on pet ownership can be found on the HSUS website. As a pet owner and dog lover, I wish that more properties were dog-friendly, and I hope to see the rental industry shift in a new pet friendly direction.
Rebecca Moseley is a freelance journalist, marketing consultant, and real estate student. Visit her website at RebeccaMoseley.com to contact her and see more of her work.
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