How to Verify and Manage Your Real Estate Business on Google

Posted by Hannah Lapin on May 10, 2018 10:59:18 AM

search box over woman using laptop on a table

Calling all real estate business owners! Whether you are a property manager, broker, realtor, or even attorney, the real estate industry is competitive. Stay on top of the competition by getting started on Google My Business, a free listing on Google that helps clients find you in searches, provides relevant business information such as hours and location, and keeps all your reviews in one place, just to name a few of the cool features.

The first step in managing your listing is claiming your business and verifying to Google that you are, in fact, the rightful owner of that business. To get started, head to Google My Business, and click “Start Now.” You can either sign in to an existing Google account or create a new one. Google will walk you through how to find your business, and then provide you with several options on verifying. These include verifying by phone call or text, by email, or by requesting a postcard. The best method will be based on the information Google already has on your business. For example, if they have an address but not a phone number or email address, you will need to verify via postcard.

Once you are verified, you can update your business hours, including holiday hours, update your location and contact information, and update photos of your team and office. You can also manage and respond to existing reviews (if you have any), post company updates, and gain access to unique insights on Google searches for your business. For instance, you can see how many people tried to call your business or look up directions from Google.

In addition to helping you better manage your business on Google, Google My Business helps you rank higher in search results and gain customer trust. For more information on how to set up a Google My Business account and manage it, SEOMark has a great overview. Google My Business Community is also a fantastic resource.

Are you in the real estate industry and interested in partnering with Visio? Check out our Partner Programs. Want more real estate marketing tips? Visit our Real Estate Marketing Page.

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Related: Where to Purchase Your Real Estate Marketing Materials, Use Canva to Design All Your Marketing Materials

Topics: Property Management