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In a previous blog post, “Generation of Renters and How to Attract Them,” we broke down renters into age groups and discussed why each group chooses to rent and what attracts them to a long-term rental. So, what draws these groups to short-term and vacation rentals? The different generations are pulled towards different amenities and perks. Mindful vacation rental owners can boost their bookings by paying attention to the wants of all the age groups. Let’s dive in.
The generation born between 1980 and 1999. Millennials want to see:
The generation born between 1965 and 1984. Gen Xers are drawn to:
Seniors and Baby Boomers
Ages 51+. This group wants to see:
Learn more about the different generations and what they are interested in from Pillow. For more vacation rental resources and management tips, check out the "Vacation Rental" section of our blog and our Investor Resources page.