7 Components of a Social Media Marketing Strategy

Posted by Tiffany Yang on Mar 21, 2019 9:00:00 AM

Components of a Social Strategy
Between Facebook, Twitter, Instagram, YouTube, LinkedIn and Pinterest, there are a lot of opportunities to build brand awareness and reach millions. In fact, according to HubSpot, over 77% of the U.S. population has a social media account of some kind. You know you want to be active on social media but are unsure what to post and where. We have broken down the best kinds of content to share and which platforms to share them on:

  1. Blog Posts: Blogs are fantastic to share on social media. Not sure how to get started on your blog? Check out our blog post “15 Blog Post Ideas for Brokers.”
    • Platforms to share on: Facebook, LinkedIn, Pinterest
  2. Surveys: Encourage your audience to engage with your brand and give you instant feedback. SurveyMonkey is a great, free tool to collect survey data.
    • Platforms to share on: Facebook, Instagram, Twitter, LinkedIn
  3. Reviews: Share stories of happy customers that connect to your brand’s message.
    • Platforms to share on: Instagram, Twitter, LinkedIn, Facebook, Pinterest
  4. Aesthetic Visuals: Social media is very visual. Draw in attention with graphics.
    • Platforms to share on: Instagram, Facebook, Pinterest, Twitter
  5. Industry News: Share relevant news from reliable sources.
    • Platforms to share on: LinkedIn, Twitter, Facebook, Instagram
  6. Video: How-to's and educational videos do well on social media.
    • Platforms to share on: YouTube, Facebook, LinkedIn, Instagram
  7. Branded Images: Share your own images and infographics. Not sure where to get started on these? Check out Easel.ly.
    • Platforms to share on: Instagram, Facebook, LinkedIn, Pinterest, Twitter

Want more marketing and social media tips? Visit our Broker and Partner Resources Page.  Interested in building wealth with Visio? Check out our Partner Programs

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Related: 10 LinkedIn Tips for Brokers, Making a Website on Wix: Is it Really that Easy?

Topics: Real Estate Marketing