As a professional real estate investor or mortgage broker, you understand that real estate is a competitive market. The key to start successfully and stay that way over time is to compete head on with your rivals. This is a mighty task.
The only way to emerge victorious from the waters of change is to prove that you are valuable to your potential renters and investors, and one way to help achieve that is through branding. Here’s how to turn your company into a brand that will bring in business, and, most importantly, provide you with a rock-solid reputation.
1. Start with the Basics
First things first: what is branding all about, anyway?
The objective of building a brand is to establish a significant and differentiated presence in the market. For an investor who decides to start his own business or a mortgage broker with a growing business, creating a coherent personal brand is of vital importance. A real estate logo, a font, and a slogan are your brand’s basic building blocks.
2. Define Your Personal Brand Details
This is beyond a name or your company slogan. It is about defining the foundation of your brand. To create a unique and differentiating identity you must ask yourself the right questions so that everything you decide connects directly with your target audience.
Some of the critical questions that will help you in this process are the following:
- What is my niche market?
- Can it be segmented by age, gender, marital status or profession?
- What are my competitive advantages?
3. Focus on Your Area of Expertise
Imagine if Apple starts manufacturing and selling shampoo, sunglasses, and hoodies along with smartphones. Can they still manage to launch amazing smart devices? Will you still buy their phones? Probably not. The best brands have a clear purpose and laser-sharp focus.