15 Statistics that Show Brokers Need Social Media Marketing

Posted by Hannah Lapin on Oct 2, 2019 9:00:00 AM

Social Media Statistics

Visio Marketing Specialist and Social Media Expert Tiffany Yang has written a lot of fantastic posts on how brokers can use social media marketing to grow their businesses. When done correctly, social media marketing can be highly effective for brokers. Let’s take a look at some of the most compelling statistics by platform.


  1. There are more than 50 million small businesses use Facebook pages to connect with their customers (Source: Facebook)
  2. 74% of people say they use Facebook for professional purposes (Source: HubSpot)
  3. 68% of Americans use Facebook (Source: Pew Research Center)
  4. Facebook is the leading social media platform reaching 60.6% of internet users (Source: Oberlo)
  5. Facebook users spend an average of 58.5 minutes on Facebook each day (Source: Recode)

See Tiffany’s 8 Facebook tips for brokers


  1. LinkedIn is the most effective platform for delivering content and securing audience engagement (Source: LinkedIn)
  2. LinkedIn feed content receives 9 billion impressions every week (Source: Foundation)
  3. The average LinkedIn user spends 17 minutes on the site per month (Source: Wordstream)
  4. 40% of LinkedIn users visit LinkedIn everyday (Source: Omincore Agency)
  5. LinkedIn has over 610 million members (Source: 99Firms)

See Tiffany’s LinkedIn tips for brokers

All Platforms

  1. About 3.03 billion people worldwide are on social media (Source: BrizFeel)
  2. 45% of consumers turn to social media for questions about a brand (Source: Sprout Social)
  3. Consumers spend nearly 2.5 hours on social networks daily (Source: Hootsuite)
  4. 97% of marketers use social media to engage with their audiences (Source: Lyfe Marketing)
  5. 81% of all small businesses use a social media platform (Source: Brandwatch)

See Tiffany’s 7 Components of a Social Media Marketing Strategy

Ready to dive into your social media marketing strategy? Check out our Broker Resources for more help.  Want to join the Visio Broker Program? Become an Approved Broker.

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Topics: Brokers